Meet Your Franchise Team

Scott McCarthy

Scott has a wealth of experience working with some of the biggest franchise and retail businesses across Canada and the USA. He has spent decades driving growth strategies and leading initiatives to improve business performance. His focus is on identifying new opportunities and best practices that will meet and exceed customer and Franchise expectations and fast-track business growth.

Scott began his career at Tim Hortons as a multi-unit Franchise owner/operator. After ten years with Tim Horton’s, he expanded his horizons and joined Kelsey's as a Franchise owner/operator.

Late in his career, Scott made a deliberate move into corporate and franchise operations, joining companies such as Sunoco, McDonald’s, Medicine Shoppe/Rexall Inc., Luxottica Retail and Pearle Vision Canada. In that time, he led, planned and opened nearly 200 franchise locations. Before Scott became part of the TenTen Kids Sport team, he held the position of Vice President of Operations at Mary Brown’s Famous Chicken & Taters. His entrepreneurial flair, passion for spotlighting his teams’ strengths and motivating new process and systems, enabled the company’s rapid evolution and ability to more than double the business in three years. Scott is excited about working with you to enable the growth of your TenTen Kids Sports Franchise.

Shelley Berman

Shelley’s goal is simple – to empower small and large businesses to differentiate themselves, and to drive growth alongside measurable results through strategic and tactical marketing. This perspective, combined with her executive experience, ingenuity and success in marketing makes Shelley the go-to person, for companies both corporate and franchised entities looking to evolve.

The focus of Shelley’s early career was in Consumer Package Goods with Colgate Palmolive South Africa. In Canada, Shelley has leveraged her marketing flair in the technology sector as Director of Communications for Mobile Data Solutions Inc., Brand Director at Mars Canada Inc., and Vice-President of Marketing at Cara Foods Inc. for Kelsey's, Montana's and Milestones. Before Shelley became part of the TenTen Kids Sport team, she held the position of Vice President Marketing for Mary Brown’s Famous Chicken & Taters, where she was instrumental in shaping the brand’s identity, as well as growing her team to support the five-year strategic plan and grassroots tactical growth strategy.

Shelley has a Master of Arts degree in Industrial Psychology, with a key focus on consumer behaviour and customer satisfaction.

Founder/CEO - Brian Panovka

Brian has always had a love and talent for sport. He played multiple sports throughout his childhood eventually becoming a professional athlete.
He choose to focus on tennis at the age of 12, excelling as a top junior which earned him a tennis scholarship to Oklahoma State University.

After university Brian ran a successful tennis academy in South Africa for many years.
After immigrating to Canada in 2001, Brian used his personal sports experience and passion for all sports to develop TenTen Kids Sports.

He believes that sport enriches the lives of kids and he developed TenTen Kids Sports with the dream of exposing as many children as possible to a variety of different sports. His programs focus on activity, basic technical skills, game play, having fun, sportsmanship and fostering a lifelong love of sport.

Brian has concurrently been the Head Professional at the Valley Tennis Club Toronto for the past 17 Years. His energy on the court, professionalism and ability to inspire all those who attend his clinics and classes is unparalleled. Brian has had many coaches assist him throughout his coaching career, successful teaching them his positive philosophy and work ethic.

Brian is excited to invite you on the next step of his journey - taking TenTen Kids Sports to children across Canada and the USA.

Joel Kessler

Joel has been instrumental in the development and growth of TenTen Kids Sports over the past 15 years. His ability to relate to every kid on every level puts the fun into his fundamental role in the teaching and training of other coaches.

  • Joel has a BA from the University of Western Ontario 
  • A postgraduate degree in Sports Marketing from George Brown College

Our enthusiastic coaches are passionate about unlocking your child’s full potential and taking their skills to the next level.